A BRAND | Beyond the logo

Let’s define what we mean by “brand” first. To various people, a company’s or business’s brand may mean different things. A brand, for the purposes of this article, is not just a company’s name and logo. A brand design agency should be integral to all of a company’s operations and services because it encompasses everything that a company is.

Simply said, your brand can be compared to the character of your company. Because of this, it’s critical to create and keep a strong brand identity.

As we’ve already discussed, your brand is more than just your logo. Here, Rifa Design, steps in to assist with the overall development of the brand, including the logo.

Although this is true, it shouldn’t diminish the value of a well-designed and implemented logo. The brand of your company is ultimately represented by your logo. Good logo design receives a lot of attention from a team at Rifa Design.

When someone sees your logo, they should be able to recollect what they have heard about your company and the values you stand for. Your first step towards integration should be placing your logo wherever you can, presuming you have a strong identity and logo design.

Don’t overdo it though because that will damage your image. You should pick areas where your brand may be effectively integrated, such as letterheads, document templates, and email signatures.

By using locations like these for your logo, you can emphasise how vital communication is to your business. In addition, your communication style should mirror the values of your business. When you combine good communication with an effective logo implementation, you promote associations between your logo and overall brand that are favourable.

People form first impressions quickly in this instantaneous society. This is particularly important for internet branding. Checking out your website is frequently what customers will do before contacting your company directly. Not only is it crucial to have a website (if you don’t, you should certainly start there), but it’s also crucial to establish your identity across all aspects of your website. For example, say your company prides itself on its ability to be punctual and easy to work with. Now, imagine that a potential customer has been recommended to your business for exactly these reasons and decides to take a look at your website.

Then, they encounter lengthy page load times and a confusing layout. This not only puts clients at risk of losing business, but it also goes against the principles of your organisation and hurts your brand. In this instance, incorporating your brand into your website entails far more than just sticking a logo on each page. It involves ensuring that your website is created with the user in mind and enables visitors to identify the core values of your business.

Verbal communication is the next. This is a straightforward yet ultimately crucial step for maintaining the integrity of your brand. Even though technology is rapidly reducing the need for verbal customer interaction, it should still be flawless. This means phone calls, sales calls, presentations, general meetings etc, should be conducted at a high standard. Nailing this aspect of your customer relations not only instils feelings of trust and confidence within your clientele but also reinforces your brand values.

A brand can have an effect in numerous different ways. This applies to the creation of your website as well as your logo. Landing pages, the manner you distribute written, audio, or video information are all included. A brand is ultimately all about how you make your clients feel; it is a great experience that has positively impacted their life.

For branding inquiries including creating visual identities, collateral and website creation, contact us here – cs@rifadesign.com

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